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- Hard Rock Casino’s live slots are in accordance with its ‘brick and click’ strategy. This is about bringing together the land-based casino experience with the online casino experience. It wants to capitalize on its strong land-based performance by unifying the two.
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The Hard Rock Casino in New Jersey has debuted live slots in what’s not just a first in New Jersey but a worldwide first. This demonstrates not only how gambling is evolving but the eagerness of NJ to be at the forefront of gambling’s new era.
What’s particularly interesting is at the Hard Rock patrons can see the 12 slot machines in an exclusive room but the door is locked. The only way to play is via the Hard Rock app. It’s the first time that physical casino machines have been merged with online app play.
Hard Rock boasts that this is a one-of-a-kind experience made possible through its partnership with Softweave Ltd.
Discover the world of online Hard Rock Casino games: blackjack, slots, video poker, roulette, Texas Hold'em poker and many more! Invite friends to play online for free and enjoy amazing 3D graphics and smooth gameplay! Bluff and raise, improve your skills, gain experience, make new friends and becom. HardRock is currently the only online casino offering live slots! These are streamed from an actual physical slot machine locked in secure room at the casino. Get that complete casino slot experience from home or anywhere on your mobile! Our newly expanded gaming paradise has an array of slot machines, table games featuring blackjack, baccarat and more, and live action poker. The property also showcases some of the greatest pieces of Hard Rock music memorabilia lining the casino.
Physical Control Made Possible Online
The senior vice president of online gaming and sports betting at Hard Rock International Kresimir Spajic had this to say, “With live slots, you can control real, physical slot machines located at Hard Rock Atlantic City from anywhere in New Jersey using your PC, Mac, tablet, or mobile device. It is a first-of-its-kind experience unavailable anywhere else on the planet.”
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Players who decide to take advantage of this gaming experience will be able to take advantage of a number of titles, including:
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Only a single player will be able to play each mission at once, but there is a waiting list. Players who’re in the waiting list will get a notification when it’s their turn to play.
Slot play in this way goes further than TV gaming. On a gambling channel, TV will come with a seven-second delay for players. The Hard Rock slots come with a one-second delay between players pressing a button and the reels spinning.
Where Could this Leave Hard Rock?
Hard Rock in Atlantic City is a casino that has only been in business for a few years. However, it’s quickly made a splash within the Garden State by utilizing its famous brand name. In 2019, Hard Rock reported $22.5 million in gaming revenue from its online platform.
Encouragingly, it earned $2.2 million during the month of December, which represents an increase of 67.7% when compared to its 2018 December revenues.
In spite of this, Golden Nugget remains the undisputed market leader in New Jersey, with $177 million in online gaming revenue in 2019.
Hard Rock is betting on the fact that this new technology will take hold and they’ll be able to offer a unique proposition before its competitors can catch up. This is in the same way that Golden Nugget launched its live dealer games in 2016 and experienced no competition within this sector for 18 months.
Spajic stated, “Our brand is much more well known. You could argue that we have the nicest property in the state. We are the only place in town with live slots. We think this is going to be a big difference.”
The New Brick and Click Focus
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Hard Rock Casino’s live slots are in accordance with its ‘brick and click’ strategy. This is about bringing together the land-based casino experience with the online casino experience. It wants to capitalize on its strong land-based performance by unifying the two.
Joe Lupo, president of the Hard Rock Atlantic City, spoke about the evolution of online gaming in New Jersey, “Similarly, to live table games dealers, live slots enable our players to have one seamless experience to earn Wild Card Rewards, including hotel rooms, entertainment, and dining at Hard Rock Atlantic City.”
As the first casino in the world to offer live slots, Hard Rock has been provided with a unique opportunity to attract new players and act as inspiration to casinos all over the world.
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All that remains to be seen is whether players will take to the idea of live slots.